Building Booths That Reflect Your Brand’s Identity at 100% Optical

The 100% Optical London Fair is one of the largest optometry expos in Europe organized annually in London. It attracts over thousands of eyecare professionals including optometrists, ophthalmologists, optical retailers, and buyers. The next 100% optical event is scheduled to be held in Excel London from 28 FEBRUARY - 2 MARCH 2026.

As an exclusive business-to-business event, it offers tremendous opportunities for exhibitors to showcase and launch the latest frames, lenses, equipment, software, and services. Not only does it provide access to qualified buyers and prescribers from the UK optics industry but also international attendees.

Exhibiting at 100% Optical London 2026 Fair allows companies to generate high-quality sales leads, hold face-to-face meetings with key prospects and decision-makers, and gather market and pricing intelligence. It's a great platform to launch innovative products in front of a targeted audience and gain widespread exposure through event websites, promotions, and social media activities.

Benefits of Participating in 100% Optical 2026 London Trade Show:

Here are some additional details about the 100% Optical Fair in London and the benefits of exhibiting:

• Hundreds of exhibitors each year exhibit their best in the industry and keep launching new products each year.
• In the last edition of the 100% Optical has seen a footfall of as much as 10,000 people this year it is expected to grow in the next editions.
• Along with optometrists and ophthalmologists, attendees include optical superstores, independent opticians, optical group buyers, low-vision experts, and optometry students.
• In the year 2020, more than 1 billion pounds was spent making 100% Optical a very important event.
• More than 45 countries across Europe and the World get involved in the 100% Optical event.
• The exhibition provides a dedicated launch pad for exhibitors to showcase innovations in products, technologies, dispensing software, practice management solutions, etc.

Why Triumfo International GmbH to design and build your exhibition stands in London for 100% Optical 2026 Trade Fair:

The 100% Optical Fair 2026 thus presents a valuable platform for any business seeking a foothold in the UK and international ophthalmic markets. To enhance your exhibit at the 100% Optical you need an experienced and artistic exhibition stand builder in London and Triumfo International GmbH is here to help you on your way to success. Contact us today!