Turnkey Services For CPHI 2017

Alembic Pharmaceuticals Limited (APL) has developed and revolutionizes the Pharmaceutical and Drug industry by offering generic pharmaceutical products across the globe. They have a strong presence across Canada, Europe, Australia, South Africa & Brazil.

Fair Name :	CPHI 2017
Fair Date :	2017
Venue :	Frankfurt
Stand Size :	144 SQMT

Challenges

ALEMBIC was looking for a premium look and feel of its booth to match the brand's identity and image. During the show, they wanted to highlight both the company's Pharmaceutical and Drug expertise and its pharmaceutical offering. Hence, it was a huge challenge but we stick to the basics.

Solution

We applied the best design practice and clever space planning to create dedicated areas for visitors, such as different seating arrangements for networking and meetings. Interactivity with the visitors was encouraged at various touch points. Hanging element was the key feature of the design.

Result

Overall attendee feedback was positive. The booth captivating design garnered huge attention among the attendees with large visitor’s turnout. The spacious size grabbed the visitor’s attention even from a distance and left an everlasting impression. All in all, it was a hit show.