Turnkey Services For IBA 2018

Challenges

Rademaker BV wanted to be the cynosure of all the attendees at the IBA show, 2018 in Munich. To attain this, they had to compete with various competitors.
The challenge was to expand product’s established presence and leverage that reputation into creating new customers. This entirely new space is needed to be visually appealing, strategic in layout and design and, most significantly, go with the flow. The Triumfo team was hard at work, drafting their very own game plan for one of the team’s iconic luxury brand partners Rademaker BV. The stage was all set for the gathering of the bakery industry.

Solution

We created an environment that captured the feel and flavour of this iconic brand. The stand was filled with unforgettable “wow” moments, conveyed the value and dexterity of their brand. An aesthetically powerful design completely in line with the upwind brand values, the booth visually depicted the brand’s premium imagery.

Result

It significantly increases exposure, leads generation and sales. The engagement was increased and, ultimately, results delivered. The exhibition environment provided the ideal backdrop for business meetings, one-on-ones and high touch engagement. They gained a sizeable amount of genuine inquiries.