Rademaker B.V. is zenith in the list of companies manufacturing and supplying optimum quality of food processing equipment for the bakery industry. They are also into the refurbishing, and optimizing; preventive and corrective maintenance; spare part; and training services for operators and technicians.
Fair Name : IBA 2018
Fair Date: 15 – 20 Sept
Venue : Munich, Europe
Stand Size : 817 square meter
Challenges
Rademaker BV wanted to be the cynosure of all the attendees at the IBA show, 2018 in Munich. To attain this, they had to compete with various competitors.
The challenge was to expand product’s established presence and leverage that reputation into creating new customers. This entirely new space needed to be visually appealing, strategic in layout and design and, most important, go with the flow. The Triumfo team was hard at work, drafting their very own game plan for one of the team’s iconic luxury brand partners Rademaker BV. The stage was all set for the gathering of the bakery industry.
Solution
We created an environment that captured the feel and flavour of this iconic brand. The stand was filled with unforgettable “wow” moments, conveyed the value and dexterity of their brand. An aesthetically powerful design completely in line with the upwind brand values, the booth visually depicted the brand’s premium imagery.
Result
It significantly increases exposure, leads generation and sales. The engagement was increased and, ultimately, results delivered. The exhibition environment provided the ideal backdrop for business meetings, one-on-ones and high touch engagement. They gained a sizeable amount of genuine inquiries.
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