METINVEST group is a leading group of steel and mining companies. They are completely into the mining and processing of iron ore and coal to making and selling of semi-finished and finished steel products. They have their steel and mining production facilities in Ukraine, EU and US.

Fair Name : WIRE & TUBE
Fair Year : 2018
Venue : Dusseldorf
Stand Size : 100 square meter

Challenges

METINVEST was looking to improve brand value and take the maximum opportunity in network building in the Wire & Tube 2018 fair. Now the challenge was to find new ways to remain competitive and to showcase their latest multi-image display walls.

Solution

We came up with a double decker booth, a welcoming format to draw attendees into the booth. The brand logo was quite visible & was highlighted as the main feature of the entire booth. We introduced the hanging branding to reach out to the customer. Design elements were on the front façade. We created a unique space that compelled attendees to stop by with its light-filled space, modern feel and dynamic graphics.

Result

We balanced the company’s desire to make a bold statement on the show floor. The result was completely awesome we achieved the business goal with ease. The overall experience of exhibiting at the show was positive. They were able to meet with their target audiences. The booth was very impressive and the visitors were eager to know about their new products.

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