You have prepared well for your exhibition and it is time to reap the fruits of your hard work. How can you increase your ROI manifolds just by thoughtful consideration towards your exhibition stand? Yes, you are right, incorporating creative ideas into your booth design can help you grab more traffic to the booth.
Trade show stand builders are facing tough competition in the market. It has become a necessity to develop innovative ideas for creating unique stands that can stand out in the market. Every exhibitor would like to have a stand that reflects their brand message and is very creative in a way that makes it unique w.r.t other exhibition stands on the exhibition floor.
The exhibition floor is crowded with people from different corners of the world. And having different tastes and experiences makes people look out for something that can give them a kick and feels different than what they have experienced. Exhibitors too have started focusing on having a creative and engaging exhibition stand. Custom exhibition stands have shown remarkable growth as exhibitors can express what are they envisioning and get a booth design in line with their vision.
Numerous ways are used to make the exhibition stand more creative and friendly. Let us look at the 8 clever ways to attract more visitors to your exhibition stand.
Technological advancements have become a part of transformational growth in all areas of life. In the world of trade fairs too a lot of changes have been witnessed in how things were approached earlier than how they are approached now. Booth designs these days come with features like beacons incorporated in them to help attract more traffic to the booth.
Beacons are small wireless devices that work based on Bluetooth low energy. It repeatedly transmits a constant signal that has been programmed into it to other nearby smart devices in its range. It broadcasts a radio signal made up of a combination of letters and numbers transmitted at short regular intervals. A Bluetooth-equipped device like a smartphone can see a beacon once in its range.
Beacons can be used to attract attention to a specific location or to share information. It can be used to promote offers, and discount coupons and even help visitors to navigate to their desired exhibition stand. Many trade show stand builders incorporate Beacons at the time of construction.
Multi-sensory installations on the exhibition stand create a sensory experience of sound, smell, sight, taste, and feel. These experiences leave an impression on the mind of visitors and it can create a memorable experience. Imagine you being remembered by customers even after the show is over. It definitely adds more to your cup. You can expect an enjoyable time for the attendees and sweet remembrance of the entire setup that can help you generate good leads. It’s a brilliant way to attract more visitors to your exhibition stand and to advertise your product.
When we talk about grabbing attention, mascots do a much better job than booth models. The 6ft tall mascot has visibility from far across the exhibition floor and people definitely make an effort to come close to shake hand or have a look at the mascot which you can convert to your benefit by introducing your brand. Even better let your mascot do a small part of it for you. The mascot can take up an initiative to give a small idea about your brand in a fun-filled way and help to get you more attention.
We read on the web about an exhibitor who partnered with a local zoo and brought two penguins to the trade show booth. And the other time an exhibitor had kept an owl at the booth. People crowded the booths from the moment the show began.
You can try this genius idea and grab a lot of attention to your booth too. You may try keeping a well-trained small animal that is not harmful in any way to the big gathering of people to make your booth come alive. Kids to people of all ages love to see a unique idea being implemented during the show.
Have you ever noticed the difference between two places serving similar food, one having a gathering of five-six people and another having none? Eventually, a lot of people gather around the outlet which is already crowded believing that something certainly wonderful is available at that outlet which is attracting more traffic. This is fundamentally based on our psychological understanding of things and the way we look at their perspective. Remember, crowd attracts crowd is the basic fundamental understanding of this situation.
Similar methods can be applied to trade show booths. One of the best ways is to contact your existing clients and schedule meetings with them throughout the show. This will certainly help to get more traffic to your booth as people gather in anticipation of what is being presented here which is so unique that the place is crowded.
One of the clever ways to grab attention is choosing a perfect location for your booth. Having your space near the entrance or at the corners and cross junctions opens the door to having more traffic to your booth. There are places near cafes and restrooms where the possibility of having people is greater. Exhibitors try to choose these places for their booths to grab more attention.
Interestingly, the dressing up of the staff members of a particular booth gets unnoticed other than at times when they are all dressed up like a team. Dressing up like a team creates an impact on your booth and people are more likely to notice you at the show. It fills the attendees with a feeling of confidence toward your prospects and it shows that your company is well established and reliable.
The idea of keeping some nice giveaways is an old one but is still a very good business idea. People feel nice being treated with small giveaways from the booth and more people are likely to crowd your place. It also includes having free Wi-Fi and mobile charging zone. Giving little convenience can go a long way in your advertisement.
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