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The global toy industry is never dull, and 2026 is an exciting year for innovation, creativity, and play. Every year, toy fairs give us a glimpse of what is coming next- new concepts, innovations, licensed hit products, and consumer trends. These events are a perfect opportunity to discover new trends and showcase your brands and product lines to a massive, qualified audience. In this blog, we will help you identify the most influential toy exhibitions worldwide so that you can showcase your brand to verified buyers and key decision-makers. So, without further delay, let's get started.
Spielwarenmesse is the largest B2B trade fair for the international toy industry. This is a key meeting point for well-known brands, trendy start-ups, buyers for major chains, independent retailers, and numerous media representatives in Nuremberg. This event is held in a 175,000 m2 area with 57,500 visitors from 126 countries. The event features 2,362 exhibitors from 71 countries. The event's massive popularity makes it a prime platform for toy-industry businesses seeking to expand their brands.
Date: 27 January-31 January 2026
Location: Nuremberg, Germany
Venue: Nuremberg Exhibition Center
Focus: International toys, games, and related products
Who Attends: Manufacturers, Distributors, Retail Buyers, Independent Retailers, Brand Owners, Start-ups, Licensing Companies, Wholesalers, E-commerce Buyers, Media & Press
Official website: www.spielwarenmesse.de
Toy Fair London is the UK's largest toy, game, and hobby trade show. The past event featured 200+ exhibitors, and the upcoming Toy Fair London is expected to attract 250+ exhibiting companies from the UK and around the world. The event will feature thousands of products for visitors, including retailers, buyers, media, and the wider industry.
Date: January 20-22, 2026
Location: London, United Kingdom
Venue: Olympia, Grand, National & Upper West Halls
Focus: Toys, games, hobbies, and licensed products
Who Attends: Manufacturers, Distributors, Retail Buyers, Independent Retailers, Brand Owners, Licensing Companies, Media & Press
Official website: www.toyfair.co.uk
This curated B2B wholesale trade show focuses on home, gift, lifestyle, innovative toys, games, and children’s products. This event is known for its high-quality curation and aesthetic product presentations. The show emphasizes original designs, craftsmanship, and sustainability, making it a key sourcing destination for premium retailers.
Date: 17-19 January 2026
Location: Paris, France
Venue: Paris, Porte de Versailles
Focus: Home, gift, lifestyle, innovative toys, games, children’s products, and design-led curated collections.
Who Attends: Multi-brand retailers, Concept Store Buyers, Wholesale Distributors, Boutique Owners, Product Developers, Editors & Media, Trend Scouts
Official website: shoppeobject.com
The Toy Fair New York industry generates $104.2 billion annually, so exhibiting at such a big business, the New York Toy Fair 2026, may significantly contribute to your business growth. In 2020, the event was attended by 24000 global toy industry professionals, including some of the biggest names in the toy business. In the last edition, 1021 exhibitors exhibited in the show.
Date: February 14-17, 2026
Location: New York City
Venue: Jacob K. Javits Center
Focus: Toys, games, youth entertainment products, and play‑industry innovations.
Who Attends: Manufacturers, Retail Buyers, Distributors, Inventors & Designers, Licensors, Brand Owners, Sales Representatives, Global Media & Press, Industry Professionals
Official website: toyfairny.com
This is an international B2B event that serves as a meeting point for professionals across the games, toys, early childhood, stationery, carnival, festivities, and party sectors. The event featured 193 direct companies, 375 brands, and more than 4993 buyers from all around the world in 2025. This is a three-stage event with physical and digital editions.
Date: May 10‑11, 2026
Location: Milan, Italy
Venue: Allianz MiCo (Gate 4), Fieramilano City, Milan CityLife
Focus: International B2B trade show for toys, games, early childhood products, stationery, decorations, party & carnival items, licensing, and related sectors
Who Attends: Manufacturers, Importers & Exporters, Distributors, Retail Buyers, Specialty Retailers, Brand Owners, Licensing Companies, Product Developers, Service Providers, and Industry Professionals from Italy and abroad.
Official website: www.toysbabymilano.com
This is the largest trade show in the UK and Ireland, dedicated solely to independent toy, gaming, and model/hobby retailers, run by Toymaster. This three-day gathering will attract more than 100 suppliers, who will exhibit their latest ranges. This is a perfect platform to network with fellow retailers.
Date: 19th to 21st May 2026
Location: Harrogate, United Kingdom
Venue: The Majestic Hotel in Harrogate
Focus: Independent toys, games, model/hobby products
Who Attends: Independent toy, game & model/hobby retailers (members and non-members), Suppliers & Distributors, Buying group representatives, Industry professionals focused on toy and hobby retail
Official website: www.toymastermayshow.co.uk
BLE is Europe’s largest trade show dedicated to licensing, brand extension, and intellectual property partnerships, and plays a vital role in the toy industry’s business ecosystem. The toy sector is heavily driven by brand licensing and characters; entertainment franchises, games, and movie properties often dominate toy sales. Licensed toys such as Minecraft, Lilo & Stitch, Jurassic World, and Sonic have a significant impact on toy retail.
Date: 6-8 October, 2026
Location: London, United Kingdom
Venue: Excel London
Focus: Licensing, brand extension, intellectual property partnerships, and branded consumer products
Who Attends: Brand owners, licensors, licensees, manufacturers, distributors, retailers, agents, licensing professionals, and media from the toy, entertainment, and consumer product industries
Official website: www.brandlicensing.eu
The Hong Kong Toys & Games Fair is Asia’s main toy industry event, organized by the Hong Kong Trade Development Council and held each year at the Hong Kong Convention and Exhibition Centre in Wan Chai. The fair covers everything from classic toys to new tech-based and licensed products.
Date: January 12‑15, 2026
Location: Hong Kong, China
Venue: Hong Kong Convention and Exhibition Centre, Wan Chai
Focus: Toys and games, including educational toys, electronic & smart-tech toys, collectibles, licensed products, hobby items, dolls & plush, festive and party items, and sustainable/eco-friendly toys
Who Attends: Toy manufacturers and exporters, global buyers and retail chains, distributors & importers, licensors and brand representatives, toy designers and product developers, industry professionals, and trade visitors worldwide
Official website: www.hktdc.com
Plan Your Booth Strategy Early: Define your product focus, key messages, and visual storytelling. Highlight your most innovative, licensed, or sustainable products to grab attention.
Create Engaging Displays: Interactive demos, hands-on play areas, and tech-enabled setups attract buyers. Consider app-connected toys, AR/VR experiences, or live demo zones.
Leverage Licensing and Partnerships: Clearly highlight licensed products or IP collaborations. Shows such as Brand Licensing Europe and Toy Fair New York are ideal for securing partnerships.
Train Your Team: Ensure booth staff know product lines, USPs, pricing, and can answer buyer questions confidently. Friendly, knowledgeable staff convert interest into leads.
Schedule Meetings in Advance: Use trade show platforms, apps, or LinkedIn to set appointments with buyers, distributors, and licensors before the show.
Prepare Marketing Materials: Bring catalogs, brochures, business cards, and QR codes linking to videos or your website. Clear branding and product information make follow-ups easier.
Highlight Trends and Sustainability: Showcase eco-friendly products or innovative trends. Buyers increasingly value sustainable, educational, and tech-enhanced products.
Exhibiting at these top global toy trade shows offers unparalleled opportunities to showcase your brand, connect with verified buyers, and stay ahead of industry trends. Whether you are launching innovative products, expanding licensing partnerships, or exploring new international markets, preparation, creativity, and strategic networking are the keys to success. Plan your 2026 toy trade show calendar, bring your best ideas to the floor, and let your toys make a lasting impression on the world stage. To make a positive impact on the show floor, don’t forget to connect with Triumfo International GmbH, your one-stop shop for your every exhibition stands need. From 3D designing to fabrication and from logistics to dismantling, everything is handled by our experienced team. So don’t think twice and call us now.
