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Germany stands at the forefront of global fashion and beauty innovation, making it a prime destination for industry-leading exhibitions and trade shows. As a hub for both established brands and emerging designers, the country hosts some of the most influential events that define trends, foster collaborations, and drive business growth across the fashion and beauty landscape.
For brands looking to make a lasting impression at these high-profile events, partnering with an experienced exhibition stand builder in Germany is key. A well-crafted stand not only enhances brand visibility but also helps attract the right audience in a competitive setting.
In this blog, we have compiled a list of the top 10 fashion and beauty exhibitions and trade shows in Germany for 2026-2027, each offering unique opportunities for networking, showcasing, and expanding your market presence.
Dates: 13 - 14 December 2025
Venue: Casino Jahrhunderthalle (Culture and Congress Center Jahrhunderthalle GmbH), Frankfurt am Main, Germany
Website: holyshitshopping.de
Holy Shit Shopping Frankfurt is a vibrant pop-up design market that transforms traditional holiday shopping into an exciting cultural experience. Featuring a curated mix of contemporary design, fashion, art, and gourmet products, it brings together over 200 hand-picked creatives, startups, and independent brands from across Germany and beyond. The event creates a dynamic platform where creativity meets commerce, offering one-of-a-kind gifts and original works directly from the makers.
Set in an urban, festive atmosphere with live music and street food, the market invites visitors to explore, discover, and connect with the stories behind the products. Whether you are looking for unique holiday gifts or simply want to soak in the creative energy, Holy Shit Shopping offers a refreshing alternative to the usual retail experience, celebrating innovation, craftsmanship, and a shared love for all things beautifully made.
Dates: 20 - 23 February 2026
Venue: Messe München (Munich Trade Fair Centre), Munich, Germany
Website: inhorgenta.com
INHORGENTA is one of Europe's leading platforms for the jewelry, watch, and gemstone industry, calling for established brands, innovative designers, and key decision-makers under one roof. The event serves as a dynamic marketplace and a hub for discovering the latest trends, high-end craftsmanship, and technological innovations shaping the future of the luxury goods sector.
From fine jewelry and timepieces to cutting-edge retail solutions and sustainable practices, INHORGENTA offers a comprehensive view of the industry's evolving landscape. Visitors can expect insightful forums, expert talks, and networking opportunities that foster collaboration and growth. Whether you are a buyer, retailer, or creative professional, the event promises inspiration and business value at every step.
Dates: 01 - 02 March 2026
Venue: Munich Order Center (MOC), Munich, Germany
Website: abc-salon.de
ABC Salon is a deluxe trade fair dedicated to the fashion and bridalwear industry, offering an inspiring platform for designers, retailers, and industry professionals to connect and showcase the latest collections. From elegant bridal gowns to stylish evening wear and accessories, the event presents a carefully curated selection that reflects current trends and innovation in formal fashion.
With a focus on quality, exclusivity, and professional networking, ABC Salon creates a relaxed yet business-oriented atmosphere ideal for discovering new brands, fostering partnerships, and placing orders. The event is known for its intimate setting and high service standards, making it a favorite among fashion buyers and decision-makers across Europe.
Dates: 20 - 22 March 2026
Venue: Messe Düsseldorf (Düsseldorf Trade Fair Centre), Düsseldorf, Germany
Website: beauty-duesseldorf.com
BEAUTY Düsseldorf is one of Europe’s upscale trade fairs for the professional beauty and wellness industry, associated with experts, brands, and trendsetters from across the globe. The event offers a comprehensive platform for showcasing the latest in cosmetics, skincare, nail care, foot care, wellness, and spa innovations. With its focus on professional excellence, the show attracts industry leaders and salon professionals seeking inspiration and business opportunities.
Visitors can explore a dynamic mix of product presentations, live demonstrations, and expert-led workshops designed to highlight new techniques and emerging trends. From innovative treatments to sustainable beauty solutions, BEAUTY Düsseldorf creates an ideal setting for networking, discovering fresh ideas, and staying ahead in a rapidly evolving industry.
Dates: 21 - 22 March 2026
Venue: Messe Düsseldorf (Fairground Düsseldorf), Düsseldorf, Germany
Website: top-hair-international.com
TOP HAIR is one of Europe’s leading trade fairs for the hairdressing industry, gathering professionals, brands, and trendsetters under one roof. With a unique combination of a high-calibre trade exhibition, live shows, workshops, and congress programs, it serves as a vibrant platform for showcasing the latest products, techniques, and innovations shaping the future of hair fashion.
Visitors can expect an immersive experience featuring top international stylists, creative stage performances, and interactive sessions that inspire and educate. From salon equipment to hair cosmetics and cutting-edge tools, the event covers every facet of the hairdressing business. It is not just a fair, it is a celebration of creativity, craftsmanship, and community in the global hair and beauty scene.
Dates: 28 - 30 March 2026
Venue: Messe Essen (Essen trade fair center), Essen, Germany
Website: europeanbridalweek.com
European Bridal Week (EBW) is one of Europe’s upmarket trade events dedicated to the bridal fashion industry. Aligning leading designers, manufacturers, and retailers from across the globe, EBW serves as a dynamic platform for showcasing the latest trends in bridalwear, eveningwear, and accessories. With an extensive runway program and an international mix of exhibitors, it provides a curated experience for buyers seeking fresh collections and innovative designs.
The event fosters valuable business opportunities, offering networking avenues that connect established names with emerging talent. EBW’s professional environment ensures that attendees gain industry insights, access exclusive product launches, and stay ahead in a fast-evolving market. With its reputation for excellence and trend-forward showcases, EBW continues to influence the future of bridal fashion in Europe and beyond.
Dates: 10 - 11 June 2026
Venue: Munich Order Center (MOC), Munich, Germany
Website: cosmetic-business.com
CosmeticBusiness 2026 is an outstanding international supplier event dedicated to the cosmetics industry, joining manufacturers, suppliers, and service providers from across the entire value chain. From ingredients and production to packaging and marketing, the event serves as a one-stop platform where industry professionals connect, collaborate, and discover the latest innovations and trends shaping the future of beauty.
As the only trade show in Germany exclusively focused on cosmetics, it offers a unique opportunity for businesses to source new products, network with potential partners, and explore sustainable and forward-thinking solutions. With its comprehensive exhibition and supporting program of talks and presentations, CosmeticBusiness continues to be a must-attend event for companies looking to stay competitive in the dynamic world of personal care and beauty.
Dates: 11 - 13 July 2026
Venue: Messe München (Munich Trade Fair Centre), Munich, Germany
Website: trendset.de
TrendSet Summer is one of Europe’s leading interiors and lifestyle trade fairs, setting the stage for upcoming trends in home décor, furnishings, gifts, and lifestyle products. Collaborating with top brands, designers, and retailers, the event offers a curated platform to explore fresh collections, innovative designs, and emerging styles across diverse product segments.
From established industry leaders to up-and-coming labels, TrendSet showcases a wide spectrum of inspiration under one roof. Buyers, trend scouts, and decision-makers attend to source products, gain market insights, and forge valuable business connections. It is not just a trade show; it is a trend barometer that shapes retail and consumer preferences for the seasons ahead.
Dates: 16 - 17 January 2027
Venue: Liederhalle Cultural and Convention Center, Stuttgart, Germany
Website: traudich.de/hochzeitsmesse-berlin/
The TrauDich! Berlin Wedding Fair is a premier event that connects couples, wedding professionals, and trendsetters under one roof to celebrate the art of wedding planning. From bridal fashion shows and live music to expert talks and interactive workshops, the fair offers everything needed to turn wedding dreams into reality. Visitors can explore an extensive range of services and products, including décor, photography, invitations, catering, travel, and more.
Whether you are newly engaged or finalizing the details, the event serves as an inspiring platform to connect with top-tier vendors and gather fresh ideas. It is the ideal place to discover the latest trends, get personalized advice, and enjoy a stress-free planning experience, all in one elegant and festive setting.
Dates: 29 - 31 January 2027
Venue: Messe München (Munich Trade Fair Centre), Munich, Germany
Website: opti.de
opti 2027 is an exclusive international trade show dedicated to optics and design, including key players from the eyewear, ophthalmic, and technology industries. The event serves as a dynamic platform for showcasing the latest trends, innovative technologies, and cutting-edge product designs across frames, lenses, contact lenses, and practice equipment. It is where global brands, independent labels, and start-ups converge to shape the future of vision care.
Beyond product displays, opti offers a vibrant atmosphere for learning, networking, and discovering emerging market opportunities. With expert talks, live demonstrations, and business matchmaking, it enables professionals to gain valuable insights and forge strategic partnerships. Whether you are an optician, distributor, designer, or tech innovator, opti delivers a unique experience tailored to the evolving needs of the optical industry.
As the fashion and beauty industry prepares for an exciting lineup of global exhibitions in 2025-2026, now is the time to align your brand with the visibility and impact these events offer. Whether you are launching a new product line, expanding to international markets, or simply want to amplify your presence, a captivating and well-designed exhibition stand is essential to standing out amidst fierce competition.
At Triumfo International GmbH, we bring over 25 years of experience in creating custom, modular, and double-decker exhibition stands that reflect your brand’s essence and engage your audience. From concept to installation, our in-house team handles everything with precision, creativity, and professionalism.
