Choosing the right exhibition stand design for your business can do miracles during an exhibition. It would attract more customers, more leads will be generated, hence, an increase in ROI. Exhibition Stand Design is a bigger story, whereas, Standard booth size is an important part of the story.
When it comes to selecting the right exhibition stand design in Europe, bigger is not always better. From an exhibitor’s point of view, choosing the right size of an exhibition stand design for your business is a careful balance of exhibitor costs to visual impact. All these factors determine your ROI.
“Should I choose a small, low-priced booth that would help me generate maximum ROI?” “Or should I select a large, spacious booth that offers adequate room for attendees to relax and lounge in?” These questions revolve around the mind of every exhibitor.
Below, we’ve tried to answer all your questions that are ringing in your mind, regarding the standard booth size, or booth builder in Europe. We’ve compiled the most commonly available booths and layouts to the ways that your stand size can affect your results.
Exhibition stand designs come in a range of different dimensions. Mostly trade show booth designs are built around the dimension of a 10X10 booth size. This booth size is commonly known as the Linear Inline Booth.
10X10 can be considered the standard booth size, as they are designed to fit in line with other exhibition stands on the exhibition floor. 10X10 stands open to the front and provides one dimension of open space for attendees to interact with your team and enter your booth.
Apart from 10X10 exhibition stand designs, the 10X10 series comes in other sizes as well. Some other common dimensions include 10X20 and 10X30 booths.
Exhibition stand designs are also available as Peninsula Booths/ Displays and Island Booths/Display.
Peninsula Booths are designed in a way to stick out from other booths. They are open on three sides and offer better visibility and are more accessible than an inline booth. The Island booth design is similar to an island. It can be accessed from all four sides. Dimensions of an Island Display and Peninsula Display would be 20X20.
All three exhibition stand design layouts come with different positives and negatives:
The question remains unanswered, which is the standard booth size that you can select? In general terms, if you are a small business and have a modest budget, then you should go for Inline Booth.
If you are focusing on attracting more attention then, a peninsula booth would be the best choice. And if you want to maximize your impact, then invest in a larger, eye-catching Island Booth.
There is a general rule that determines how big should be your custom exhibition stand design be. It depends on the size of your team. More team members require more floor space. A small booth with a big team can feel overcrowded. Visitors instinctively avoid crowded areas. So, if your team is big then you should go for an exhibition stand design that offers more floor space.
From diverse exhibition stand designs to several exhibition-related services, Triumfo offers a variety of services that are necessary during a trade show. Triumfo is a booth builder in Europe that would help your country make the most from trade show marketing.
Triumfo has helped an assortment of brands and companies to generate tremendous exhibition results.
For more information, feel free to write to us or contact us.
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