Top 10 Travel & Tourism Exhibitions 2026-2027

Germany stands as a global powerhouse for trade fairs, attracting millions of professionals from diverse industries every year. Among these, the travel and tourism sector continues to flourish, with exhibitions and trade shows offering invaluable opportunities for networking, brand visibility, and market expansion. Whether you are a travel agency, tour operator, hotel chain, or destination marketing company, showcasing your offerings at these prestigious events can significantly boost your business.

Partnering with a reliable exhibition stand builder in Germany is essential to make a lasting impression in such competitive environments. A well-designed, strategic booth not only captures attention but also conveys your brand story effectively to international audiences.

In this blog, we spotlight the Top 10 Travel & Tourism Exhibitions and Trade Shows in Germany in 2026-27, events you simply cannot afford to miss if you want to stay ahead in the global tourism arena.

1. ReisenDialogArena (RDA) Group Travel Expo

Dates: 28 - 29 April 2026

Venue: Koelnmesse (Messe Cologne), Cologne, Germany

Website: rda-expo.de/en/cologne

The ReisenDialogArena (RDA) Group Travel Expo is an upscale international trade event dedicated to the group travel industry. Associated with the tour operators, travel agencies, coach companies, and destination representatives, the expo provides a dynamic platform for networking, collaboration, and business development. Exhibitors from across Europe and beyond showcase travel products, itineraries, and innovations tailored to the evolving needs of group travellers.

Attendees gain access to valuable insights through expert talks, workshops, and product presentations, making it a must-attend for professionals aiming to stay ahead in the competitive tourism sector. The event is especially known for fostering strong B2B connections, launching new ideas, and driving forward-thinking travel concepts in a focused, business-friendly environment.

2. Incentive, Marketing, and Exhibitions Frankfurt (IMEX Frankfurt)

Dates: 19 - 21 May 2026

Venue: Messe Frankfurt (Frankfurt Trade Fair Centre), Frankfurt, Germany

Website: imex-frankfurt.com/newfront

IMEX Frankfurt is a leading global event for the meetings, incentives, conferences, and exhibitions (MICE) industry. It brings professionals from around the world to network, collaborate, and explore the latest trends in business events, destination marketing, and experiential travel. The show floor features a dynamic mix of global exhibitors, including national and regional tourism boards, major hotel groups, event tech companies, and destination management organisations.

Beyond the exhibition, IMEX Frankfurt offers a comprehensive program of educational sessions, keynote presentations, and expert-led workshops designed to inspire innovation and elevate industry standards. Attendees benefit from countless opportunities to build strategic partnerships, discover new ideas, and gain actionable insights that can transform their event strategies. Whether you are a buyer, supplier, or event professional, IMEX Frankfurt is a must-attend platform to stay ahead in the fast-evolving world of global events.

3. Reisebörse Potsdam (Potsdam Travel Fair)

Dates: 06 - 07 November 2026

Venue: Stern-Centre Potsdam, Southeast, Germany

Website: reiseboersen.de/de/Reiseboersen/809.html

Reisebörse Potsdam is a vibrant travel fair that brings together travel enthusiasts, tourism professionals, and destination experts under one roof. It serves as a dynamic platform where visitors can explore a wide range of travel opportunities, from exotic international getaways to local holiday escapes. Attendees can engage with tour operators, cruise providers, and cultural tourism representatives, gaining firsthand insights and exclusive travel deals.

The fair is designed to inspire both spontaneous travellers and meticulous planners. With its interactive booths, informative presentations, and a welcoming atmosphere, Reisebörse Potsdam offers valuable resources and exciting ideas for your next adventure. Whether you are seeking a family vacation, a solo trip, or a luxury retreat, this event provides all the tools to turn your travel dreams into reality.

4. Fahrrad- & WanderReisen (Cycling & Hiking Tours)

Dates: 16 - 18 January 2027

Venue: Messe Stuttgart (Stuttgart Trade Fair Centre), Stuttgart, Germany

Website: messe-stuttgart.de/fahrrad/

Fahrrad- & WanderReisen 2027 is a premier event dedicated to cycling and hiking enthusiasts, and calls for a vibrant community of adventure travellers, outdoor gear suppliers, and tourism destinations. From expert-led presentations to immersive travel inspiration, the event offers visitors a chance to explore the latest trends in active holidays, sustainable travel, and nature exploration.

Attendees can discover a wide array of products and services, from high-performance bikes and hiking gear to scenic trail destinations and guided tour packages. Whether you are an experienced adventurer or just beginning your outdoor journey, this event offers valuable insights and opportunities to connect with travel experts and like-minded explorers.

5. CMT-The Holiday Exhibition (CMT)

Dates: 16 - 24 January 2027

Venue: Messe Stuttgart (Stuttgart Trade Fair Centre), Stuttgart, Germany

Website: messe-stuttgart.de/cmt/

CMT - The Holiday Exhibition is one of the world’s leading public trade shows dedicated to travel, tourism, and leisure. From dream vacations to camper vans and outdoor adventures, CMT connects an exciting mix of exhibitors showcasing the latest trends, destinations, and innovations in the travel industry. It attracts both travel enthusiasts and industry professionals, offering a dynamic platform for networking, product launches, and experiential exhibits.

Whether you are looking to explore international tourism options, discover new camping gear, or immerse yourself in regional specialities, CMT delivers a vibrant atmosphere filled with inspiration and opportunity. The event is known for its wide variety of themed sections, live demonstrations, and interactive activities, making it a must-visit for anyone passionate about travel and holiday experiences.

6. REISEN & CARAVANING Hamburg (TRAVEL & CARAVANNING Hamburg)

Dates: 05 - 08 February 2026

Venue: Messe Stuttgart (Stuttgart Trade Fair Centre), Stuttgart, Germany

Website: messe-stuttgart.de/reisenhamburg

REISEN & CARAVANING Hamburg is an exclusive event that includes travel enthusiasts, outdoor adventurers, and caravan lovers under one roof. From exotic destinations to regional getaways, the event offers a diverse range of travel inspiration, featuring leading tour operators, tourism boards, and travel service providers. Attendees can explore new holiday trends, book trips directly, and gain firsthand insight into the latest in sustainable and experience-driven travel.

The exhibition also showcases an extensive selection of caravans, motorhomes, and camping gear, making it a must-visit for anyone passionate about mobile travel. Visitors can step inside various models, compare features, and receive expert advice on the best options for their needs. Whether you are planning your next big road trip or looking to upgrade your travel lifestyle, REISEN & CARAVANING Hamburg delivers the perfect platform for discovery and planning.

7. f.re.e

Dates: 10 - 14 February 2027

Venue: Messe München (Munich Trade Fair Centre), Munich, Germany

Website: free-muenchen.de/en/trade-fair

f.re.e 2026 is one of Germany’s leading public trade fairs dedicated to travel, leisure, and outdoor experiences. It gathers travel enthusiasts, adventure seekers, and industry professionals under one roof to explore a wide range of offerings, from holiday destinations and cruises to camping, caravanning, and water sports. The event serves as a vibrant platform for exhibitors to showcase the latest products, services, and trends shaping the future of leisure and tourism.

Visitors can immerse themselves in interactive exhibits, live demonstrations, and expert-led sessions that inspire new ways to enjoy travel and recreation. Whether you are planning your next adventure or looking to discover new lifestyle ideas, f.re.e offers valuable insights and hands-on experiences for all age groups and interests. It is not just a trade fair, it is a celebration of the freedom to explore, relax, and discover.

8. Reisen & Freizeit Messe Saar (Travel & Leisure Fair Saar)

Dates: 13 - 14 February 2027

Venue: Saarlandhalle in Saarbrücken, Germany

Website: reisen-freizeit-saar.de

The Reisen & Freizeit Messe Saar is a vibrant gathering designed for travel lovers, adventure seekers and lifestyle enthusiasts alike. It showcases a wide array of travel operators, regional tourism boards and service providers offering inspiration for upcoming trips, from wellness escapes and cultural city breaks to outdoor adventures and sustainable journeys. Visitors can explore themed zones, attend expert presentations, and discover special offers in a friendly, hands-on setting.

Complementing the exhibits, the fair features live talks and workshops led by seasoned travellers, destination experts and local specialists. Interactive experiences, such as culinary tastings, VR travel demos and destination-themed entertainment, add a dynamic, immersive dimension. Whether you are planning your next holiday or simply dreaming of exploration, this fair provides both practical resources and creative inspiration in a lively, welcoming atmosphere.

9. IWA OutdoorClassics

Dates: 04 - 07 March 2027

Venue: Messe Nuremberg (Nuremberg Exhibition Centre), Nuremberg, Germany

Website: iwa.info

IWA OutdoorClassics is the leading international trade fair for hunting, shooting sports, outdoor equipment, and civilian and official security applications. It aligns top manufacturers, innovative startups, and key industry professionals from around the globe to showcase the latest products, technologies, and trends in the world of outdoor and tactical gear.

Renowned for its high-level networking opportunities and comprehensive exhibition space, IWA OutdoorClassics offers a dynamic platform for business growth, collaboration, and knowledge exchange. From cutting-edge firearms and protective gear to outdoor essentials and security equipment, the event provides a complete industry overview for retailers, wholesalers, and procurement specialists.

10. ITB Berlin (Internationale Tourismus-Börse)

Dates: 16 - 18 March 2027

Venue: Berlin ExpoCenter City, Berlin, Germany

Website: itb.com

ITB Berlin is the world’s leading travel trade show, associated with tourism professionals, destinations, tour operators, and industry innovators from across the globe. This deluxe platform offers unmatched opportunities for networking, business development, and knowledge exchange, making it a must-attend event for anyone in the global travel and hospitality industry.

With a focus on emerging trends, sustainability, and technological advancement, ITB Berlin showcases the future of travel through expert-led forums, immersive exhibits, and insightful keynote sessions. Whether you are a destination marketer, travel tech provider, or hospitality brand, the event offers valuable insights and connections that can transform your business and elevate your global presence.

Take Your Trade Show Participation To The Next Level With Us!

As you explore the top travel and tourism exhibitions of 2026-27, remember that your presence on the show floor is only as impactful as your exhibition stand. Whether you are showcasing your brand, a strategically designed booth can be the game-changer that turns heads and converts visitors into loyal clients. From immersive visuals to interactive elements, the right exhibition stand does not just represent your brand; it elevates it.

At Triumfo International GmbH, we specialise in crafting custom exhibition stands tailored to your brand’s story and business goals. With 25+ years of experience and end-to-end in-house capabilities, from concept design to on-site supervision, we ensure you shine at every trade show.

Do not just attend; own the space. Get in touch with us to discuss your 2026-2027 exhibition calendar. Let’s build something extraordinary together.