A trader can explore numerous opportunities at a trade show and attain most of their goals from it. In reality, hundreds and thousands of exhibitors participate at the same trade show in order to achieve similar targets and goals.
Now, there must be questions arising in your mind like: How can I achieve my trade show goals with that much competition? Or What should my strategy be to avoid competition?
The answer is marketing. Marketing your trade show booth design could help you make your audience excited about your products and services and make them interested in visiting your exhibit.
In order to help you out, here are some tips for creative trade show marketing ideas to beat the competition.
Running and organizing contests related to your trade show participation can engage and entice your followers. It could involve polls, quizzes and surveys. Your followers on social media platforms can help you reach a large audience by asking others to participate in your contests.
You could provide rewards like event passes, vouchers, discount coupons etc. to make contests more interesting. Adding some specific hashtags to these competitions would be a great idea too.
When you are looking for ways to excite your audience about your trade show participation, it is suggested that you share some glimpses of your booth. You could share pre-show videos, pictures and fun shorts. These glimpses can also include video description of a specific product or solution, a short tour of the booth or a short and crisp clip of the exhibition hall.
This will help your visitors understand the nature of the trade show and the offerings of your company. You could also share photos and videos of the city and trade show venue to give clear directions to your followers.
Your established partnerships can help you reach a larger audience at the trade show. They can recommend the trade show to others and bring company with them to your creative and eye-catching exhibition booth.
Contacting your clients and inviting them personally to the trade show can help you build the partnership even stronger. It will increase the chances that your clients make another purchase and help you achieve sales targets. Giving free passes and discounts can help you make a strong bond with your existing clients and build their trust in your products.
Marketing also involves the events that you organise during the trade show. It can include many interactive activities, hands-on demonstrations and games. Organizing games during the trade show presentation could attract many visitors to your booth. Games like quizzes on touchscreens, trivia, jeopardy, an AR scavenger hunt and many more can be incorporated by a trade show booth builder in your exhibit.
When attendees gather around your trade show booth, other visitors also take interest in it and eventually in your products and services too.
Most visitors who are going to attend the trade show rapidly check for new notifications and updates on the official online platform of the event. Getting involved with the visitors online helps you become a star trader.
You could connect with these attendees in question-and-answer sessions, live talks, online discussions and other events arranged by the trade show organizers. You should consider virtual attendees as important as in-person visitors. The virtual participants can help you get business and recommend your business to others as well.
Competition at a trade show cannot be avoided but can be tackled with various marketing techniques. Some of the techniques could be picked up from the above writing, while for others you might need the help of a trade show booth builder. A stand contractor can provide you with creative exhibition ideas for stand construction and help you with best marketing practices during the trade show.
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